A good title makes a promise.

In the world of family businesses, size varies.

From the corner bakery to multinational corporations.

But when it comes to communication, size doesn't matter.

What matters is the hook.

Why Hooks Matter

Imagine you're fishing.

Without bait, the fish swim by.

With the right bait, they bite.

Your communication needs bait—a hook—to capture attention.

The "Proof, Promise, Plan" Formula

This formula is your bait.

Proof: Show credibility.

Promise: Offer a benefit.

Plan: Explain how it works.

Example: The Family Bakery

A small bakery wants to attract more customers.

They could say, "We bake fresh bread daily."

But that's bland.

Instead, they use the formula:

Proof: "Awarded Best Bakery in Town."

Promise: "Experience the taste of perfection."

Plan: "Visit us today for a free sample."

This hook grabs attention.

Example: The Family-Owned Tech Firm

A larger family business offers IT solutions.

Their ad reads, "We provide IT services."

It's forgettable.

Using the formula:

Proof: "Trusted by 500+ companies."

Promise: "Boost your productivity by 50%."

Plan: "Schedule a free consultation today."

Now, it's compelling.

Common Pitfalls

Too Formal: Some small businesses think formality equals professionalism.

It doesn't. It bores.

Too Casual: Large businesses might get complacent.

A "don't care" attitude shows.

Both miss the mark.

Consistency is Key

Once you find a hook that works, stick with it.

You might get tired of it.

Your audience won't.

Repetition builds recognition.

Experiment and Refine

Test different hooks.

Use visuals and words.

Measure what works.

Refine and repeat.

Conclusion

In family business communication, the hook is everything.

Size doesn't matter.

The right hook does.

Use "Proof, Promise, Plan."

Grab attention.

Keep it.

That's how you'll succeed.