Stephen Bray
Family Business Consultant

Can a Robot Replace the Village Postmistress?

Sunday, December 29, 2024

It Replaces “Doing.”

But Can it Replace “Feeling”?

A robot can deliver a package.

But the village postmistress delivered something else, too:


A smile. A chat. A sense of connection.


The parcel wasn’t just about what was inside.

It was about how it arrived.


That’s the subtle thing technology misses.


It replaces “doing.”

But can it replace “feeling”?


Human Flourishing or Just Efficiency?

Here’s the argument for automation:

Robots free us from the mundane.


Instead of vacuuming floors, you can spend time with your family.


Instead of folding laundry, you can write a book, take a walk, learn a new skill.


It’s a beautiful idea—on paper.


But what if we lose the satisfaction that comes with small, purposeful tasks?


Because sometimes, folding laundry isn’t a chore.

It’s a moment to pause. To think. To feel useful.


The Balance We Need

In South Korea, robots were a response to a crisis—

a declining birth rate, not enough hands to do the work.


In homes across the world, they’re a solution to time poverty.


But there’s a balance to strike.


Technology can help.

But connection, effort, and creativity are still deeply human.


A robot can clean your house,

but it won’t make your house a home.


It can build a chair,

but the scratches on an old handmade one tell a story.


It can knit a jumper,

but it can’t add the love stitched in by a grandparent’s hands.


We Decide What Matters

The Fourth Industrial Revolution is here.

AI, automation, and robots will change the way we live.


But what robots can’t replace is meaning.


So maybe the question isn’t what technology can do for us.


It’s how much of ourselves we want to hand over.


Because sometimes, the effort is the point.


Think About This

Would you rather open a letter from a machine or a handwritten note from a friend?


Would you rather have a perfectly baked loaf from a robot—

or a slightly burnt one from someone you love?


Efficiency is great.

But connection, effort, and love will always matter more.


Technology, especially AI and automation, is like fire.


Fire can cook your dinner or burn down your house.

It can keep you warm or scorch the earth.


The difference lies in how it’s used.


Automation can liberate us from mundane tasks. It can give us time to connect, create, and focus on what makes life meaningful.


But if we aren’t careful, it can strip away the small efforts that ground us—the joy of making, the pride of creating, the satisfaction of doing something by hand.


The Ikea Effect exists because humans don’t just value the end result.


We value the process.


There’s something irreplaceable about “doing it yourself.”

It’s why we still gather around campfires.


It’s why a crayon drawing from a child means more than an AI masterpiece.


So, my view is this:

Use technology where it enhances life, not where it replaces it.


  • Let robots vacuum your floors.
  • But write that letter yourself.
  • Let AI optimize your schedule.
  • But bake that cake for your friend—burnt edges and all.


Because progress is about balance.


Technology should free us to be more human, not less.


In the end, it’s not what AI can do.

It’s what we choose to do with it.


So yes, robots are coming.

But it’s up to us to decide where they belong.

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Copyright Stephen Bray 2025