Do More!

Family businesses come in all shapes and sizes.

From the corner shop to global giants like L'Oréal.

But growth? That plays by the same rules.

Whether you're small or big, the temptation is the same.

Chase the next shiny object.

It feels like progress.

But it's just distraction.

The Budweiser Misstep

Look at Budweiser.

They chased a new audience with a trendy campaign.

But it backfired.

Their loyal customers felt alienated.

And the share price took a hit.

Budweiser forgot the golden rule:

Grow from your strengths, not outside them.

The Xerox Lesson

Xerox was a pioneer.

They invented the mouse, graphical interfaces, and more.

But when they tried to sell personal computers, they failed.

Why?

They weren’t a consumer tech company.

They strayed too far from what they did best.

Their innovations ended up in Apple’s hands instead.

Apple stayed focused. Xerox didn’t.

Small Businesses Aren’t Immune

It’s not just the big players.

Small businesses fall into the same trap.

A family-owned café might jump from coffee to pizza, to tacos, to burgers.

Trying to cater to everyone, they lose their identity.

Or a small retailer might switch sales systems every six months.

Each time they start over, losing momentum.

Focus on What Works

Instead of chasing trends, double down on what’s already working.

Have one great ad? Run it more often.

One product that sells? Expand production.

One service people love? Offer more of it.

Improvement doesn’t mean abandoning what you have.

It means making it better.

Why Volume Beats Perfection

Small businesses often say:

“We’ll do more when it’s perfect.”

Here’s the truth:

Perfect never comes.

A bakery doesn’t need to invent a new croissant.

They need to bake twice as many of the ones people love.

A family-run gym doesn’t need a new class every week.

They need more members for the classes that are full.

Volume creates results.

Not perfection.

Consistent Growth vs. Spikes

Low activity creates spikes.

One good month, then nothing.

But consistent effort—ads, outreach, content—creates predictable results.

It’s the difference between hoping for growth and planning for it.

The Takeaway

Growth isn’t about doing everything.

It’s about doing more of the right things.

Budweiser forgot that. Xerox did too.

Don’t make the same mistake.

For family businesses, focus beats frenzy every time.

Double down. Scale what works.

Because doing more is the simplest way to grow.