Fashion’s Dialogue with Technology and Tradition
You are what you wear.
Not literally, of course.
But how you dress tells people a lot about who you are
Think about it.
A suit says one thing.
A hoodie says another.
We all know it.
We use clothes to tell the world who we are.
But here’s the catch.
The world we’re telling doesn’t stay still.
The Problem with Identity
Once upon a time, it was simple.
Your clothes said everything.
George Sander’s book from the 1920s even identified professions by their clothing.
You wore what you were.
But today?
Everything blends.
What used to signal your trade, your values, or your ambitions?
It’s become a blur.
Blame it on the digital age.
There’s no “original” anymore.
Just endless copies.
And with copies, the lines of identity disappear.
So, where does that leave us?
The Paradox of Fashion
Yohji Yamamoto has a theory.
He says black is clarity.
No distractions.
No noise.
Sure, in the West, black might mean death.
But to Yamamoto, it’s focus.
He’s right about one thing:
Fashion is a paradox.
It’s fleeting—here today, gone tomorrow.
But the best designs?
They nod to the past.
Timeless.
That’s why his work isn’t just clothes.
It’s history stitched into fabric.
Why Leadership is Like a Suit
Now, think about leaders.
What they wear matters.
Look at the U.S. presidential debates.
One candidate wore a suit that said “hope.”
The other wore a suit that said, “I’m out of ideas.”
A shirt collar that didn’t fit his face.
No cufflinks—suggesting dexterity issues.
What does that tell us?
People notice the details.
They don’t just see a leader.
They see the cracks.
Business is Personal
In business, we’re no different.
Your choices tell your story.
Are you the entrepreneur who risks it all?
Or the manager who clings to comfort?
Discomfort drives growth.
Look at Yamamoto again.
He starts with touch.
A piece of fabric.
He doesn’t know what it’ll become.
But he feels his way through.
It’s the same in business.
Step into the unknown.
Feel your way forward.
Order from Chaos
Here’s the irony.
When things feel unstable, people crave stability.
In fashion, it’s structured suits and military-inspired designs.
In business, it’s clarity and discipline.
The world might be chaos.
But you?
You bring order.
What It Means for You
Every choice you make signals something.
Your suit.
Your product.
Your business strategy.
Are you saying, “I’m ready for what’s next”?
Or are you blending into the blur?
Because in the end, it’s not just what you wear.
It’s the life you build around it.
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Copyright Stephen Bray 2025